Carlton & United show the way to sun powered beers
Brands like VB, Carlton Draught, Great Northern, Pure Blonde and Carlton Dry are iconic in Australia. These brands are produced by one of Australia’s largest brewers Carlton & United Breweries (CUB), which has committed to sourcing 100% of its purchased electricity from renewable sources by 2025. CUB expects to achieve that target well before that date.
The company initially committed to 100% renewable electricity through its parent company Anheuser-Busch InBev’s membership of the RE100 initiative. CUB has since been bought by Asahi, also committed to 100% renewable electricity across it Australia and NZ operations.
CUB has been among the leading Australian companies to seize both the practical and marketing advantages of renewable energy to date. Their solar beer ad ties the iconic VB brand to both Australia’s abundant sunshine and solar technology – and was played during the 2019 rugby league grand final. It has also been profiled on The Gruen Transfer.
CUB’s Chairman spoke about the benefits of switching to 100% renewable electricity as follows:
As one of Australia’s first and leading manufacturing businesses, we have a responsibility to ensure we play our part in tackling climate change and a range of environmental challenges. Beyond our driving commitment to reduce our emissions, the investment also stacks up when you look at the reduced price we will pay to power our operations.Jan Craps, CUB Executive Chairman.
Moving to renewable energy will ensure that we have certainty of supply and pricing, something that is incredibly important for a manufacturing business like ours.
CUB has a two-prong strategy to meet its 100% renewable target. Firstly, the company signed a 12-year power purchase agreement to source renewable energy from the Karadoc solar farm in Mildura, Victoria (112 MW), which officially opened in March 2019.
This one agreement covers around 90% of the company’s total electricity needs. The rest will be met by solar PV installed on its own buildings in 2020.
Food and Beverage